professionals who want to work faster,
see bigger, better results and raise more money every day.
Discover the Easy Way
to Write Using Thousands of Proven Phrases
that have Already Raised Millions of Dollars Successfully.
Right at your
fingertips -- thousands of positive, action-oriented phrases
designed solely for the nonprofit professional -- YOU.
Get a massive
resource that hands you the instant building blocks you need to
create high-powered fundraising material, boost your results and
bring in more donor dollar where they are needed most.
Let's face it,
raising money today is tougher than ever. You face
challenges all day long.
You are on deadline to write
a grant proposal on which the future of your project -- or even
your organization -- depends. You need to make it really
You run a small charity
and struggle to create all the fundraising appeals for the
donations you desperately need to keep you going through your
most demanding season. How you wish you
had a helping hand.
You have to give heartfelt
speeches, write persuasive letters and communicate convincingly
to prospects considering a crucial major gift. You
know the right words make all the difference.
Your current fundraising
efforts are not just pulling in enough to fill your needs and
you know you need to add much more punch. But how?
You are a copywriter or
fundraising consultant under pressure to produce something as
superb as your last
effort -- only different. You need fresh ideas, fast.
sponsors, loyal donors, program participants and those you are
helping all look to you every day for encouragement, progress,
hope and appreciation. You can't ever afford to run out of
Fundraiser's Phrase Book was
Created for You!
What started out as
a secret stash of super-effective phases has grown into a
massive thesaurus of fundraising language almost 500 pages in
length. You won't find a huge, specialized, incredibly
useful, nonprofit reference book like it anywhere.
After years as a
nonprofit copywriter, I realized there was a pool of language
out there that really works. Certain words, certain
phrases brought in the donations time after time. I
began to horde these money-making gems, study them, organize
If you've ever
written anything, you know how much time it can take to craft
the perfect piece, to find just the right expressions to tell
your story, move hearts and, most of all, move friends and
strangers alike to help your very worthy cause with their
generosity. How wonderful it would be, I thought, to have
all that vast pool of donation-pulling language all in one
So, I created the
Fundraiser's Phrase Book, a work that took years in
the making and designed to cover every possible need of the
First, I made it easy
Phrase Book is in fast-access thesaurus form, arranged by key
with tons of alternate meanings and word choices. Everything is
arranged so you can find exactly what you want right away.
Look up a keyword
such as "HEART" and get a moving list of phrases
containing that word ("only a heart of granite could turn
away", "I know your heart rushes out", etc.).
also find alternate words for "HEART" such as
"spirit", "soul", "courage", "passion", "core",
"essence", and more, along with a list of related
keywords pointing you to yet more awesome choices.
It's all together in one place so you have instant
building blocks for your work a well as a gusher of fresh
concepts you can put to work immediately.
|"What a great idea! Old hands
like me often need some starter phrases. Entry level
fundraisers can quickly find a phrase without trying to
invent the wheel!"
Inside the book, you will:
Find hundreds of ways to ask
for help, support, donations, gifts, contributions, assistance,
aid, sponsorship, MONEY, members, volunteers, and
that sent donors reaching for their cheque books
Choose from columns of
creative, donor-friendly salutations and signatures as
well as clever envelope teasers and urgings your lapsed donors and
members can't resist.
Work with dozens of ways to
word your reply device, name exchange and package
Communicate in a warm,
one-to-one manner. Give that one-of-the-family feeling as you get
your message across with powerful emotional impact.
Ideas, ideas, ideas!!
The books acts as an natural idea bank, providing hordes of ideas
you can easily adapt to your special needs.
Plus large additional sections dealing
Internet - Language to help you succeed in
today's digital world
Sweepstakes and Contests - Liven up these tried and
true fundraising tools
Telephone Campaigns - Help your telephone campaigns
pay off big
Saying Thank You - Thank your donors with warm
Want to see for yourself? Look at a
to buy the Fundraiser’s Phrase book (for the 6th
time, as I keep giving it away to aspiring copywriters)
as well as your 1001 Ways to Say Thank You that
someone has recommended to me."
Alexander, CFRE, Senior Strategist, Touchworks
Look at everything you get!
How to Use the Phrases
Contests and Sweepstakes
Internet and Technology
Saying Thank You
Monthly or Sustained Giving
Beginnings and Transitions
Name Exchange .
Reply Devices .
Monthly or Sustained Giving Reply
Perhaps you have a few questions.
Q: My job
covers so many different kinds of communications, not just grants
and fundraising packages. What else can I use it for?
A: Use dynamic phrases from the
PHRASE BOOK to construct:
public relations, marketing
get immediate attention
else you need to write
Q: I operate on a shoestring.
Is this book for me?
A: This book is
especially for you. By helping you produce your own
fundraising materials you are saving the expense of hiring outside
expertise and, at the same time, boosting your donations.
The end result is more money for your cause.
am a nonprofit consultant of many years' experience. Why do
I need one more book on my desk?
A: No doubt you are an
expert in your field -- with so much knowledge packed away
that you've probably forgotten how much you really know.
Wouldn't it be great to have thousands of little reminders helping
you pop open that great filing cabinet in your head? Uncover
gems you haven't seen for a while, see them from a fresh angle, and combine them into hot new
strategies for today's urgent needs. The book pays for
itself the first time it saves one hour of your valuable time!
started doing things the same way all the time. I think I'm
in a rut.
A: You ARE in a
rut! And you can't afford to stay there. The Fundraiser's
Phrase Book provides you with thousands of new phrases you can
use to revitalize your work. It also offers you IDEAS! Take
any phrase, rework it to suit your needs. Most of all,
extract the concept from it and, presto, you have a whole platter
of brand new ideas to use or help you brainstorm even more.
new to the nonprofit field. Am I too inexperienced to use
A: Absolutely not!
You'll learn to use effective fundraising language right from the
start. You'll save yourself a lot of struggle and give
yourself a big advantage as you make your way forward.
Q: Who's been
ordering the Fundraiser's Phrase Book?
Universities, colleges, hospital and educational
foundations, health advocates, youth associations, peace
organizations, environmental groups, social agencies,
food banks, companies promoting fundraising products,
consultants and many others wanting to give themselves an
edge in a highly competitive area.
there a guarantee?
A: Yes. I'm so
certain you will love this book that I'm offering an iron-clad,
risk-free guarantee. If, for any reason, you do not wish to
keep your Fundraiser's Phrase Book, just return it
within sixty days and your money (less shipping) will be
cheerfully refunded in full, no questions asked.
Phrase Book is about engineering your
communications. The book is ... a list of building
blocks that you can actually use in your letters,
proposals or presentations....it goes a long way
to sparking your creativity, and offers an easy escape
hatch when you just can't find the right words yourself.
was great to see delegates who had bought a copy the
previous year warmly and enthusiastically endorse
your book to colleagues and easily persuade another
to purchase. The new Deluxe Edition should now be the
standard for everyone -- it was an easy sale."
Geoffrey Dean, The Book Pro, bookseller to
Canadian AFP (Association of Fundraising
Professionals) Congresses where the Fundraiser's
Phrase Book was a consistent top seller.
When A Phrase is Worth A
So you've got a
great program for children that deserves funding -- but
you've got writer's block. Or the prospect of writing a
proposal terrifies you. What to do? Fundraising expert
Gail Hamilton says all you may need is
the right phrase.
Hamilton is the
author of the Fundraiser's Phrase Book,
a compilation of thousands of phrases that can be dropped
right into fundraising appeals or that can be used to
spark your own thinking.
The material in
her books is divided by key words. Look up
"childhood", for instance, and you'll find
phrases such as "Children too famished even to
cry" and "These children are counting on
you". Under "Partner" are such phrases as
"I'm inviting you today to become a partner in"
and "You are the perfect partner."
phrases as "construction blocks", Hamilton
fields, fundraising has a "pool of language"
that its practitioners rely upon, Hamilton says. Her
books draw from this pool. The phrases have been
"honed over years of use" and are effective
because they express ideas clearly.
Youth Funding Report
Read More Reviews. See
what others are saying!
Now, are you ready to
start saving your precious time and effort while getting better
You know specialized books like this in
your field easily cost $80, $90, even over $100.
This valuable book regularly sells
but, for a short time only, you get a
pay only $47.97
Ordered directly from Hamilton House, it comes with a fabulous
You also get a free copy of
1001 Ways to Say Thank You
a $19.95 value
Find out more
This 193 page book is also a phrase
book devoted to fresh ways to thank all the people who
help you every day.
Won't that be useful!
It also has special sections on Apology and
Condolence to cover those very sensitive times in all our lives.
Risk Free, Sixty Day Money Back Guarantee
If you are not completely happy, your money (less shipping) will be cheerfully refunded, no questions asked.
P.S. If you've ever
struggled to find exactly the right expression you know how much you
are going to use the Fundraiser's Phrase Book.
P.P.S. There is no other
book like this one for non-for-profit professionals like
you. It's a book you will have open on your desk every
day. The phrases and ideas help you build top-class
fundraising and promotional material. So get ready to save
time and boost your results. Order the Fundraiser's
Phrase Book now while you can still get your 25% discount
and the wonderful bonus book, 1001 Ways to Say Thank You.
* * * * * *
Got a product, service or idea to
Check out the Marketing Phrase Book.
Write lots of thank you notes?
1001 Ways to Say Thank You.
Not-for-profit and Marketing
These very unique resources are in thesaurus
form, providing ready-to-use building blocks for the marketer and
nonprofit professional to make the creation of promotional
materials faster, easier and more persuasive. 1001 Ways to
Say Thank You provides hundreds of ways to thank,
appreciate, honour and celebrate. Special sections help express
apology and condolence.
All photos by Gail Hamilton.